Margaret O’Connor, Irish Designer

I collaborated with Irish hat designer Margaret O’Connor on a series of social media reels, centered around her “Pink is Punk” collection, which launched in Dublin in November 2025.

Spending time in her studio in County Clare, I had the chance to observe her creative process up close — the quiet focus, the craftsmanship, and the personality behind each piece. Capturing her at work felt like documenting something both intimate and expressive, where each moment revealed more about the story behind the collection.